USA World Cup bid

Speaking of WC bids, USA has a crappy logo for sure, but the display type is excellent. When making modular type like this one, Pentagram could have easily gotten away with over-analized symmetry, but it is the irregular touch (A, M, N) that makes it so playful. Great work.

Also notice how the web version is less complex than the print version: clever and functional.

 The rest of the bids' identities are pretty underwhelming judging from the Wikipedia page. Qatar has a nice symbol, but bad typography.

1 comment:

Kevin said...

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